Friday, June 09, 2006

Small Business Websites and Web Design

Small Business Websites

Your web site design will depend somewhat on what you have decided to market. At some point you should get a large piece of paper and draw out how you want your design to be in terms of linking your pages to your menu. It's kind of like doing a chart on genealogy or a family tree.
Visitors coming to your web site need to understand how to get from place to place and that has to be included in your web site design. You'll possibly want to do rough drafts of your content pages before you figure out how to put it all together. Keep the navigation element simple and easy for your visitors.
Read more about basic website design

Tuesday, June 06, 2006

Small Business Website Design and Baby Boomers

Small Business Websites


The first of the Baby Boomer group are now turning 60 and, they are retiring. Why should you care? For starters, Baby Boomers are the largest segment of our population. That would be a lot of people to ignore when planning website design. And their needs and desires are going to differ from those of the, up to now, very young computer users.

Baby Boomers are not sitting by the window watching the neighbors go by. These people are busy. They love to shop. They love to travel. They have money. Baby Boomers are going to spend some of that time online shopping and if you want your share of that market you'd better be ready to meet their wants and needs.

Read the rest of this Article on Baby Boomers and Website Design

Small business Websites Begin With Keyword Research

Small Business Websites

The importance of keyword research cannot be over-stressed. Any online project should be researched before anything else in implemented to see if there is a demand.

Don't get caught up in a project just because it appeals to you. You could be wasting a lot of valuable time if there is not a great enough demand. This is where keyword suggestion tools are so important.

Keyword suggestion tools are the place to start with a business idea to see if there is a market that is interested. There is no point in trying to market something that nobody wants.
You can start with free tools. This is the place to get a feel for the demand for whatever product you have decided to market. Actually, to backtrack a little, I would say you should not decide anything until you have used keyword suggestion tools to do the research. Until you have the results they should remain ideas or possibilities