Friday, June 02, 2006

Small business Websites and Search Engine Placement

Small Homebased Business Website Optimization

Search engine placement is an important factor for any type of business website whether it is promoting products or services.
The groundwork should be laid while building your webpages. Work on your page titles and meta tags. Lots of marketers are playing down meta tags these days, and they usually are selling a book about adwords! I am not dismissing adwords as a potential source of traffic, but search engine traffic is both targeted and free.
While Google may not be impressed with meta tags, there are other search engines out there. Even a smaller flow of traffic is important if it is targeted.
Do all you can while building your pages to optimize them, but keep visitor needs in mind also. There is a balance here. You do need to optimize to get visitors, but you also need to build your pages to fulfill the needs of your visitors and deliver what they came looking for.
Onpage optimization is the place to start in order to get a good search engine placement.
Read more search engine placement tips

Wednesday, May 31, 2006

Organize For profit and Your Sanity

Small Homebased Business Websites

Running a small homebased business website can be very time consuming if you let it get out of hand. Discipline is in order to both make money, and to keep your work day to a liveable length. Each of us has to find his or her own way through the mass of information and files that are needed to run our small businesses effectively.

Some folks are just orderly by nature, but if you are not one of those people, then you will need to deal with yourself on this ussue. The fact is, if you don't set up and follow some organizational method you will soon be buried. Talk about information overload!

Organize and increase income potential Develop a system that works for you and be diligent about following it. Organize your bookmarks in a manner that makes sense to you, and find a way to name and organize your computer files that puts them at a click of the mouse. You need to figure out what works for you because everyone has a different way of thinking, but make sure you can find what you need when you need it without fumbling around. And occasionally go on a cleaning spree and throw out what you no longer need.

Most IP’s provide from 5 to 7 email identities. Designating one for affiliate info, another for newsletters, etc can be a help and allow you to designate one for those things for which you can’t afford to be untimely.

This will free up so much of your time, it will be like having an able assistant. All this new found time will allow you to do all those things like promote your website or blog, work on your links program, create new content, and possibly create yet another website and another stream of income.

Sunday, May 28, 2006

Small business Websites and Search Engine Knowledge

Small Business Websites

The trend with new marketers seems to be, to create a homebased business website and then think about the search engines. This is doing it all backwards, and adding to the workload of building and optimizing a small business website.
Acquiring some knowledge of what pleases the search engines as well as visitors will shorten the time it takes to get a website ready. Know something about the search engines and what they look for and build it into your pages while you are putting your homebased business website together.

Search engines While a web site should be attractive and appealing, and easy to navigate, the content is the basic factor you are building your site around. The content is the foundation for everything else. The content offered on your website should be tightly focused around your keywords.
Search engines are basically robots and cannot ask you questions to see what your web site is about, so you need to give them lots of help. When search engine spiders come around to spider your site they look for certain things, and you want to make their job easy, and in making their job easy you benefit